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Playdemic Privacy Policy

NOTICE: We have updated our Privacy Policy and Terms of Service as of 17 May 2012.

Our updated Privacy Policy is below.

Playdemic's Privacy Policy is designed to provide clarity about the information we collect and how we use it to provide a better social gaming experience. By accepting our Privacy Policy and Terms of Service in registration or game installation, you consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.

Table of Contents

Introduction
Information We Collect
How We Collect Information About You
How We Use the Information We Collect
Sharing of Your Information
Our Policies Concerning Children
How to Access and Update Your Information
Your Sharing and Messaging Options
International Operations and Transfers out of Switzerland and the EEA
Privacy Policies of Linked Sites and Advertisers
Security of Your Information
Changes to Our Privacy Policy
Your Privacy Rights
Contact Us

1. Introduction

Playdemic develops and publishes social games for the web and mobile devices including Gourmet Ranch and Crossword Buddies (the \"Service\"). In this policy, \"Playdemic\" refers to Playdemic Limited and its Affiliates, which shall mean subsidiaries, parent companies, joint ventures and other corporate entities under common ownership. We may also refer to Playdemic as \"We\" or \"Us\". This Privacy Policy describes:

the information We collect, how We do so and the purposes of our collection
how We use and with whom We share such information
how you can access and update such information
the choices you can make about how We collect, use and share your information
how We protect the information We store about you

If you have questions regarding this Privacy Policy or our collection and use of information, please contact us as described in Section 14 (\"Contact Us\").

If you access our games from a third party Social Networking Site (\"SNS\"), you may be required to also read and accept the SNS Terms of Service and Privacy Policy.

2. Information We Collect

Information about You Received from an SNS

When you use any Playdemic game at an SNS such as Facebook or Google +, where our games may also be referred to as \"applications\", you allow Playdemic to access certain information from your profile for that site. The information you allow Playdemic to access varies by game and SNS, and it is affected by the privacy settings you establish at the SNS. You can control and find out more about these settings at the SNS where you play our games. For example, Playdemic may access and store some or all of the following information, as allowed by you, the SNS and your preferences:

your first and last name
your profile picture or its URL
your user ID number, which is linked to publicly available information such as name and profile photo
the user ID numbers for your friends that are also connected to our game(s)
the login e-mail you provided to that SNS when you registered
your physical location and that of your access devices
your gender
your birthday

By playing a Playdemic game through an SNS, you are authorizing Playdemic to collect, store, and use in accordance with this Privacy Policy any and all information that you agreed the SNS could provide to Playdemic through the SNS Application Programming Interface (\"API\"). Your agreement takes place when you \"accept\" or \"allow\" (or similar terms) one of our applications on an SNS.

Information We Collect from You Directly

When you interact with the Service (whether or not on an SNS), at www.Playdemic.com, or any Playdemic-owned website, We may collect and store information from you directly as described below:

Registration Information

We may allow you to \"register\" with Us by using Facebook Connect or other SNS authentication options to create an account or profile within the Service. We may also provide a more typical registration flow where you may be required to provide the following information: your age or birthday (for age screening and/or to better understand who our users are); your first and last names; your e-mail address; a password and other information that helps Us confirm that it is you accessing your account.

We may also offer you the option to complete a user profile that is visible to other Playdemic users. Your user profile may include: a profile photo; one or more game username(s); your gender; biographic details that you provide; links to your profiles on various SNS; details about the games you play; and a Playdemic user ID number that is created by Playdemic and used to identify your profile.

The Playdemic user ID number used to identify your account and profile will be public and will appear in the URL of your profile page, but will only permit access to information that is considered public or that you have designated as public in your settings.

Your first and last names and profile picture are considered \"public\" on Playdemic websites that offer direct access to Playdemic games and search engines may index this publicly available information. When We offer profiles, We will also offer functionality that allows you to opt-out of public indexing of your public profile information.

We may also offer you the ability to import your address book contacts or manually enter e-mail addresses so that you can (i) locate your contacts on Playdemic; and (ii) invite those contacts to join you in our games. We will store those contacts for purposes of helping you and your contacts make connections on our site. If you do not want your contacts stored just follow the instructions available at the \"Learn More\" link. Passwords provided to Playdemic for the purpose of accessing your address book will not be stored.

Information We Receive or Collect When You Access Playdemic Games on a Mobile Device.

If you play Playdemic games on your mobile telephone or other mobile device, including iPads and tablets, We collect your mobile device identifier and IP Address. In certain games We will create and assign to your device an identifier that is similar to an account number. We may collect the name you have associated with your device, device type, telephone number, country, and any other information you choose to provide, such as user name, character name, geo-location or e-mail address. We may also access your contacts to enable you to invite friends to join you in the Service.

Payment Information

f you purchase a license to use in-game virtual currency or virtual items directly from Playdemic, We will collect the billing and financial information necessary to process your charges, which may include your postal and e-mail addresses. Playdemic may also receive the billing and payment information that you provide when your purchase is processed by another party, such as Facebook (for Facebook Credits) or Apple (for purchases on iOS devices). Our Terms of Service explain our policies and terms relevant to our charges and billing practices. Please note that purchases of third party credits or currencies like Facebook Credits may also be subject to additional policies.

Customer Support Correspondence

When you ask for assistance from our Customer Support team, We will collect and store the contact information you provide (generally your name and e-mail address), information about your game play or activity on the Service, and your user ID number. We will also store the correspondence and any information contained within.

SMS Notifications, Push Notifications & Local Notifications

We receive and store the information you provide, including your telephone number, when you sign up to have SMS notifications sent directly to your mobile phone. These messages notify you of in-game activity and may allow you to play the game from your phone. You can adjust the types of notifications you receive and when you receive them by editing your SMS notification settings; just log in to your game account and choose SMS mobile from the Help menu.

With your consent We may send push notifications to your mobile device to provide game updates and other relevant messages. You can manage push notifications from the \"options\" or \"settings\" page within the relevant game. You may also be able to manage them from your device's settings page for the relevant game.

We may send local notifications to your mobile device to provide game updates and other relevant information. You can manage local notifications from the \"options\" or \"settings\" page within the relevant game.

Technical and Usage Information

When you access our websites or play our games, We collect (i) certain technical information about your mobile device or computer system, including IP Address and mobile device ID; and (ii) usage statistics about your interactions with the Service. This information is typically collected through the use of server log files or web log files (\"Log Files\"), mobile device software development kits and tracking technologies like browser cookies to collect and analyze certain types of technical information. Some of the cookies the Service places on your computer are linked to your user ID number(s). For more information on how We utilize cookies and other tracking technologies please review the \"Cookies and Automated Information Collection\" portion of Section 3 (\"How We Collect Information about You\").

3. How We Collect Information about You

We may collect information about you in any one or more of the following ways:

Information about Players and Play

When you play one of our games, Playdemic collects and stores certain information that you provide directly or through the SNS or other third party website that is offering our game(s). To provide a richer game play and social experience, We also collect information about your play and interaction with other players and the Service. The bulk of this information is collected and stored through the use of Log Files, which are files on our web servers that record actions taken on our games and websites.

Communications Features

You may be able to take part in certain activities on our websites or games that give you the opportunity to communicate or share information not just with Playdemic, but also with other users of our Service. These include:

participating in player forums and message boards
posting public comments to other users' profiles or gameboards
sending private messages or invitations to other users, either directly on our websites or to their e-mail accounts
chat with other users
posting photos

We may record and store archives of these communications on Playdemic's servers to protect the safety and well being of our users and Playdemic's rights and property in connection with the service. You acknowledge and consent to the recording and storage of such communications for these purposes.

Cookies and Automated Information Collection

When you access the Service, We collect certain technical information in order to (i) analyze the usage of our sites and services; (ii) provide a more personalized experience; and (iii) manage advertising. We and service providers acting on our behalf, such as Google Analytics, use Log Files and tracking technologies to collect and analyze certain types of technical information, including cookies, IP addresses, device type, device identifiers, browser types, browser language, referring and exit pages, and URLs, platform type, the number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, game state and the date and time of activity on our websites or games, and other similar information. In some cases, We will associate this information with your user ID number for our internal use.

We may also employ other technologies including (i) web beacons, which allow Us to know if a certain page was visited or whether an e-mail was opened; (ii) tracking pixels, which allow Us to advertise more efficiently by excluding our current users from certain promotional messages, identifying the source of a new installation or delivering ads to you on other websites; and (iii) local shared objects also known as flash cookies, which help Us to prevent fraud, remember your in-game preferences and speed up load times.

You can set your web browser to warn you about attempts to place cookies on your computer or limit the type of cookies you allow. Flash cookies operate differently than browser cookies and cookie management tools available in a web browser may not remove flash cookies. To learn more about and manage flash cookies you can visit adobe.com and make changes at the privacy settings panel. If you disable cookies, you may lose some of the features and functionality of playing our games, as Playdemic cookies are necessary to track and enhance your game activities. Please note that companies delivering advertisements in our games or on our websites may also use cookies or other technologies, and those practices are subject to their own policies.

Other Sources

We may collect or receive information from other sources including (i) other Playdemic users who choose to upload their email contacts; and (ii) third party information providers. This information will be used to supplement your profile - primarily to help you and your friends connect. It will be combined with other information We collect.

Playdemic uses the analyzing technology \"adjust\" provided by adjust GmbH. For such analysis, adjust uses the users IP- and Mac-addresses which are solely used anonymously so that the personal identity of an individual user cannot be revealed. By using this website/app you consent to the collection and processing of the anonymously collected data as described above.

4. How We Use the Information We Collect

In general, We collect, store and use your information to provide you with a safe, smooth, efficient, and customized experience. For example, We may use information collected from you in any one or more of the following ways:

to create your game accounts and allow play of our games
to identify and suggest connections with other Playdemic users
to enable user-to-user communications
to provide technical support and respond to user inquiries
to prevent fraud or potentially illegal activities, and enforce our Terms of Service
to deliver and target advertising
to notify users of in-game updates
to provide in-game leader boards and promote in-game player achievements
to solicit input and feedback to improve Playdemic products and services and customize your user experience
to inform users about new products or promotional offers
to engage in commonly accepted practices, such as contacting you at the email address We have on file if you are a potential winner in a sweepstakes

One important use of your information is communication. If you have provided your e-mail address to Playdemic, We'll use it to respond to (i) customer support inquiries, and (ii) keep you informed of your in-game activity, including comments from friends, notifications about in-game status such as \"crops ready\" as well as notifications of gift and neighbor requests. Some messages, such as invites for friends to join you in a game, may include your name and profile photo. We may also send promotional e-mail messages and promotional SMS messages (\"Promotional Communications\") directly or in partnership with parties other than Playdemic. Each Promotional Communication will generally offer recipients choices about receiving additional messages.

5. Sharing of Your Information

We will share your information (in some cases personal information) with third parties, that is parties other than Playdemic, in the following circumstances:

Third Party Service Providers

We will provide your information to third party companies to perform services on our behalf, including payment processing, data analysis, e-mail delivery, hosting services, customer service and to assist Us in our marketing efforts. We direct all such third party service providers to maintain the confidentiality of the information disclosed to them and to not use your information for any purpose other than to provide services on Playdemic's behalf.

Friends and Other Playdemic Players

The Service supports and may encourage interaction among players. In most Playdemic games your SNS friends will see your name, profile photo and descriptions of your game activity. In many Playdemic games friends and other players will be able to see your game profile, which may include your name or a \"game name\" and your profile photo, which in certain cases can reveal your SNS User ID number or Playdemic ID. Access to a Playdemic ID or your SNS User ID may allow others to view the public information associated with your related SNS or Playdemic account. Other players may also be able to send you game requests or even friend requests through the related SNS' communication channels.

Advertising of Third Party Products and Services

We do not actively share personal information with third party advertisers for their direct marketing purposes unless you give Us your consent.

We may share (i) aggregated information (information about you and other users collectively, but not specifically identifiable to you); (ii) anonymous information; and (iii) certain technical information (including IP Addresses and mobile device IDs) to develop and deliver targeted advertising in the Service and on the websites of third parties. We may also allow advertisers to collect these types of information within the Service and they may share it with Us. Advertisers may collect this information through the use of tracking technologies like browser cookies and web beacons. The information collected may be used to offer you targeted ad-selection and delivery in order to personalize your user experience by ensuring that advertisements for products and services you see will appeal to you, a practice known as behavioral advertising, and to undertake web analytics (i.e. to analyze traffic and other end user activity to improve your experience).

Our collection, use, and disclosure of anonymous or aggregated information are not subject to any of the restrictions in this Privacy Policy.

Offer Walls

Playdemic games or their purchase pages may display an \"offer wall\" that is hosted by an offer wall provider. The offer wall allows third party advertisers to provide virtual currency to users in exchange for interacting with an advertisement or for completing a marketing offer that may include signing up for an account with one of those advertisers. These are not offers made by Playdemic. These offers may be displayed to you based on certain technical information, such as your geographic area or anonymous demographic information. After clicking on one of these advertisements, you will no longer be on a site hosted by Playdemic or a partnering SNS. To properly credit user accounts and to prevent fraud, a unique identifier, in some cases your user ID number, will be shared with the offer wall provider.

Safety, Security and Compliance with Law

Your information, and the contents of all of your online communications (including without limitation chat text, voice communications, IP addresses and your personal information) may be accessed and monitored as necessary to provide the Service and may be disclosed: (i) when We have a good faith belief that We are required to disclose the information in response to legal process (for example, a court order, search warrant or subpoena); (ii) to satisfy any applicable laws or regulations (iii) where We believe that the Service is being used in the commission of a crime, including to report such criminal activity or to exchange information with other companies and organizations for the purposes of fraud protection and credit risk reduction; (iv) when We have a good faith belief that there is an emergency that poses a threat to the health and/or safety of you, another person or the public generally; and (v) in order to protect the rights or property of Playdemic, including to enforce our Terms of Service.

Sale or Merger

In the event that Playdemic undergoes a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, We may transfer all of your information, including personal information, to the successor organization in such transition.

6. Our Policies Concerning Children

Our websites and games are not intended for children under the age of 13 and We do not knowingly collect any personal information from such children. Children under the age of 13 should not use our websites or games at any time. In the event that We learn that We have inadvertently gathered personal information from children under the age of 13, We will take reasonable measures to promptly erase such information from our records.

7. How to Access and Update Your Information

Information We Receive From an SNS Where You Play Our Games

To manage the information Playdemic receives about you from an SNS where you play our games, you will need to follow the instructions at that site for updating your information and changing your privacy settings. The privacy management tools for applications on Facebook can be found here. The privacy management tools for Google + can be found here. You can manage certain aspects of information collection and use by going to the settings of your (mobile) device and reviewing the permissions of each application.

Once Playdemic receives your information from an SNS, that information is stored and used by Playdemic in accordance with this Privacy Policy, and you may access and update that information as described below. Game or other accounts created with Playdemic are considered active until We receive a user request to delete them or deactivate them.

Other Methods of Accessing and Controlling your Information

If you no longer want Playdemic to make active use of your information, you may send an e-mail to privacy@playdemic.com. Place \"Delete My Account\" in the subject line and include your first name, last name, e-mail address and user ID number for the SNS from which you access our games (if applicable) in the body of the e-mail. We will respond to your request within thirty (30) days. Please note that certain records, for example those pertaining to payments or customer service matters, will be retained for legal and accounting purposes. If you have sent or posted content on the Service, We may not be able to delete it.
If you wish to review or change the information Playdemic has about you, e-mail Us at the address provided herein.
You can turn off push notifications by visiting the \"options\" or \"settings\" page within the relevant game. You can turn off local notifications by visiting the \"options\" or \"settings\" page within the relevant game.
You can stop further use of your geo-location (for example through \"check-ins\") by visiting your device's settings for the relevant application or the \"settings\" page for the relevant game. You can also stop checking in.
If you have additional questions about this Privacy Policy, contact Us at privacy@playdemic.com.

8. Your Sharing and Messaging Options

Information We Receive from Third Party SNS Where You play a Playdemic Game

If you play our games at a third-party SNS, Playdemic will be able to access and store profile and other information about you as described above. The categories of information you share with Us will depend, in part, on the permissions you grant Us and the privacy settings you have established at the SNS where you access the application. Playdemic does not offer an \"opt out\" option for specific fields that are shared by the SNS where you access and play the game(s).

Opting out of Promotional Communications

You can choose to opt out of receiving additional promotional e-mails from Playdemic by clicking on the \"unsubscribe\" link in any such e-mail. Please note that once We receive your request, it may take an additional period of time for your opt-out to become effective. Your unsubscribe or e-mail preference change will be processed promptly, and in no event longer than 10 business days.

Opting Out of Other Communications

You can opt out of receiving SMS messages by texting STOP to the number We send from for that particular SMS program. In some cases a preference management page will also be available under the \"Help\" menu of the game that is offering the SMS program. When We receive an opt-out message from you for SMS messages, We may send a message confirming our receipt of your opt-out.

When you install our apps on your mobile device you can choose to receive push notifications. You can turn off push notifications by visiting the \"options\" or \"settings\" page within the relevant game. You may also receive local notifications. You can turn off local notifications by visiting the \"options\" or \"settings\" page within the relevant game.

Note that if you opt-out of our Promotional Communications or other forms of communication, We may still e-mail or communicate with you from time to time if We need to provide you with information or if We need to request information from you with respect to a transaction initiated by you or for other legitimate non-marketing reasons.

9. International Operations

As part of our international operations, We may transfer data to our Affiliates from time to time for our legitimate business purposes.

Playdemic will store information about site visitors and players on servers located in different countries from time to time. Personal data collected within any country may be transferred to, and stored at, a destination in any other country in the world. The data We hold may also be processed by employees operating in any country by Us or one of our Affiliates or for one of our vendors. Such employees may be engaged in, among other things, (i) the processing of transactions and your payment details and (ii) the provision of support services. By submitting your personal data or playing Playdemic games, you agree to this transfer, storing or processing.

Playdemic will take reasonable steps to ensure that your data is treated securely and in accordance with this privacy policy.

10. Privacy Policies of Linked Sites and Advertisers

Our websites and games may contain advertisements from companies other than Playdemic that may link to their own websites. We are not responsible for the privacy practices or the content of such websites. If you have any questions about how these other websites use your information, you should review their policies and contact them directly.

11. Security of Your Information

Playdemic implements reasonable security measures to protect the security of your information both online and offline, and We are committed to the protection of customer information.

For user accounts registered directly with Playdemic profile information is protected by the password each member uses to access their online account. It is important that you protect and maintain the security of your account and that you immediately notify Us of any unauthorized use of your account. If you forget the password to your Playdemic account, the website allows you to request that instructions be sent to you that explain how to reset your password. When you sign into your account or enter payment information (such as a credit card number when purchasing virtual currency), We encrypt the transmission of that information using secure socket layer technology (\"SSL\").

While We take reasonable precautions against possible security breaches of our websites and our customer databases and records, no website or Internet transmission is completely secure, and We cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. We urge you to take steps to keep your personal information safe (including your account password), and to log out of your account after use. If your SNS account is hacked, this may lead to unauthorised play of your Playdemic games, so be careful to keep your account information secure. If you have questions about the security of our websites, please contact Us at privacy@playdemic.com.

Unfortunately, the transmission of information over the Internet is not completely secure. Although We strive to protect your personal data, We cannot guarantee the security of your data while it is being transmitted to our site; any transmission is at your own risk. Once We have received your information, We have procedures and security features in place to try to prevent unauthorized access.

12. Changes to Our Privacy Policy

If We decide to make material changes to our Privacy Policy, We will notify you and other users by placing a notice on Playdemic.com or by sending you a notice to the e-mail address We have on file for you. We may supplement this process by placing notices in our games and on other Playdemic websites. You should periodically check www.playdemic.com and this privacy page for updates.

13. Sharing of information with Third Parties

We do not share personal information with third parties for their direct marketing purposes unless you affirmatively agree to such disclosure, typically by \"opting in\" to receive information from a third party that is participating in a sweepstakes or other promotion on one of our sites. If you do ask Us to share your personal information with a third party for its marketing purposes, We will only share information in connection with that specific promotion, as We do not share information with any third party (other than our service providers) on a continual basis. To prevent disclosure of your personal information for use in direct marketing by a third party, do not opt in to such use when you provide personal information on one of our sites.

Right to Access

Users in certain jurisdictions have a right to access personal information held about themselves. Your right of access can be exercised in accordance with applicable law. Please submit any requests for access to your personal data in writing to privacy@playdemic.com.

14. Contact Us

If you have any questions, comments or concerns regarding our Privacy Policy and/or practices, please send an e-mail to privacy@playdemic.com. All other inquiries should be directed to Playdemic's Support Page.

Playdemic Limited

Freedom House

Church Street

Wilmslow

Cheshire

SK9 1AS

United Kingdom

15. Applicable Law

This privacy policy shall be principally governed by the laws of England and Wales and you agree that any dispute in respect of this policy shall be subject to the exclusive jurisdiction of the English courts.

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Terms of Service

NOTICE: We have updated our Privacy Policy and Terms of Service as of 17 May 2012.

Our updated Terms of Service can be found below.

1. LICENSE

1.1. Governing Agreement

The terms of this agreement (\"Terms of Service\" or \"Terms\") govern the relationship between you and Playdemic (hereinafter \"Playdemic\" or \"Us\" or \"We\") regarding your use of Playdemic's social games and related services, which include applications for mobile devices and Playdemic branded websites (the \"Service\"). In this agreement, \"Playdemic\" means Playdemic Limited a company incorporated in England and Wales with number 7106742 and its registered office at Freedom House, Church Street, Wilmslow, Cheshire SK9 1AS, United Kingdom. \"Playdemic\" includes Affiliates, which shall mean subsidiaries, parent companies, joint ventures and other corporate entities under common ownership.

1.2. Privacy Policy

Use of the Service is also governed by Playdemic's Privacy Policy, which is incorporated herein by reference. Your privacy is important to Us. We designed Playdemic's Privacy Policy to make important disclosures about how We collect and use your content and information and how you can use the Service to share such information with others. We encourage you to read the Playdemic Privacy Policy carefully and use it to make informed decisions.

By creating an account or accessing or using the Service you accept and agree to be bound by these Terms of Service and consent to the collection, use and storage of your information as outlined in Playdemic's Privacy Policy.

1.3. Updates to the Terms of Service and Playdemic Privacy Policy

Playdemic reserves the right, at our discretion, to change, modify, add or remove portions of these Terms of Service and its Privacy Policy at any time by posting the amended Terms on or within the Service. You may also be given additional notice, such as an e-mail message or messaging within the Service, of any changes. You will be deemed to have accepted such changes by continuing to use the Service. Except as otherwise stated, all amended terms shall automatically be effective 30 days after they are initially posted. Playdemic may also revise other policies, codes or rules at any time, and the new versions will be available at www.playdemic.com or in the Service. No amendment to the Terms of Service or Privacy Policy shall apply to any dispute of which Playdemic had actual notice before the date of the amendment.

This agreement may not be amended you except in a writing hand signed by you and Us. For purposes of this provision, \"writing\" does not include an e-mail message and a signature does not include an electronic signature.

If at any point you do not agree to any portion of the then-current version of our Terms of Service, the Playdemic Privacy Policy, or any other Playdemic policy, rules or codes of conduct relating to your use of the Service, your license to use the Service shall immediately terminate and you must immediately stop using the Service.

To the extent the Terms of Service or Playdemic Privacy Policy conflict with any other Playdemic terms, policy, rules or codes of conduct, the terms contained in these Terms of Service and in the Playdemic Privacy Policy shall govern.

1.4. Grant of a Limited License to Use the Service

Subject to your agreement and continuing compliance with these Terms of Service and any other relevant Playdemic policies, Playdemic grants you a non-exclusive, non-transferable, revocable limited license subject to the limitations in Sections 1.5-1.9 to access and use the Service using a Playdemic supported web browser (such as Mozilla Firefox or Microsoft Internet Explorer) or mobile device solely for your own non-commercial entertainment purposes. You agree not to use the Service for any other purpose.

You understand that while at times you may \"earn\" \"buy\" or \"purchase\" (a) virtual currency, including but not limited to virtual coins, cash, tokens, or points, all for use in the Service; or (b) virtual in-game items (together with virtual currency, \"Virtual Items\"); these real world terms are only being used as shorthand. You do not in fact \"own\" the Virtual Items and the amounts of any Virtual Item do not refer to any credit balance of real currency or its equivalent. Rather, you may purchase a limited license to use the Service, including software programs that occasionally manifest themselves as these items. The purchase and sale of the limited license referred to in these Terms of Service is a completed transaction upon receipt of your direct payment or redemption of a Playdemic game card or a third party virtual currency like Facebook Credits. Any \"virtual currency\" balance shown in your Account does not constitute a real-world balance or reflect any stored value, but instead constitutes a measurement of the extent of your license.

1.5. Accessing the Service

By accessing or using the Service, including browsing any Playdemic website or accessing a game, you accept and agree to these Terms of Service and the Privacy Policy. You may also be required to register an account on the Service (an \"Account\"), have a valid account on the social networking service (\"SNS\") through which you connect to the Service, if any, or have an account with the applications provider for your mobile device. You warrant that you are not prohibited from receiving products from any country of origin, including services or software. If you are between the ages of 13 and 17, you represent that your legal guardian has reviewed and agreed to these Terms.

You must provide all equipment and software necessary to connect to the Service, including, but not limited to, a mobile device that is suitable to connect with and use the Service, in cases where the Service offers a mobile component.

You are responsible for any fees, including internet connection or mobile fees that you incur when accessing the Service.

1.6. Use of the Service

The following restrictions apply to the use of the Service:

a. You shall not create an Account or access the Service if you are under the age of 13;
b. You shall monitor your Account to restrict use by minors, and you will deny access to children under the age of 13. You accept full responsibility for any unauthorized use of the Service by minors in connection with your Account. You are responsible for any use of your credit card or other payment instrument (e.g. PayPal and Facebook Credits) by minors;
c. You shall not have more than one Account, per platform or SNS, at any given time, and shall not create an account using a false identity or information, or on behalf of someone other than yourself;
d. You shall not create an Account or use the Service if you are a convicted sex offender;
e. You shall not have an Account or use the Service if you have previously been removed by Playdemic or previously been banned from playing any Playdemic game;
f. You shall not use the Service if you are located in a country embargoed by the United Kingdom.
g. You shall use your Account only for non-commercial purposes;
h. You shall not use your Account to advertise, solicit, or transmit any commercial advertisements, including chain letters, junk e-mail or repetitive messages (spim and spam) to anyone;
i. You shall not use your Account to engage in any illegal conduct;
j. You shall not sublicense, rent, lease, sell, trade, gift, bequeath or otherwise transfer your Account or any Virtual Items associated with your Account to anyone without Playdemic's written permission;
k. You shall not access or use an Account or Virtual Items that have been sublicensed, rented, leased, sold, traded, gifted, bequeathed, or otherwise transferred from the original Account creator without Playdemic's permission; and
l. If you access the Service from an SNS you shall comply with its terms of service/use as well as these Terms of Service.

1.7. Account Information

When creating or updating an Account on the Service, you may be required to provide Playdemic with certain personal information, which may include your name, birth date, e-mail address, and, in some cases, payment information. This information will be held and used in accordance with Playdemic's Privacy Policy and relevant \"just-in-time\" notices, if any, provided at the point of information collection or use. You agree that you will supply accurate and complete information to Playdemic, and that you will update that information promptly after it changes.

You understand that on certain Playdemic websites your user ID number, name and profile picture will be publicly available and that search engines may index your name and profile photo.

1.8. Username and Password

During the Account creation process, you may be required to select a password (\"Login Information\"). The following rules govern the security of your Login Information:

a. You shall not share the Account or the Login Information, let anyone else access your account, or do anything else that might jeopardize the security of your Account;
b. In the event you become aware of or reasonably suspect any breach of security, including without limitation any loss, theft, or unauthorized disclosure of the Login Information, you must immediately notify Playdemic and modify your Login Information;
c. You are solely responsible for maintaining the confidentiality of the Login Information, and you will be responsible for all uses of the Login Information, including purchases, whether or not authorized by you; and
d. You are responsible for anything that happens through your Account.

Playdemic reserves the right to remove or reclaim any usernames at any time and for any reason, including but not limited to claims by a third party that a username violates such third party's rights.

1.9. License Limitations

Any use of the Service in breach of these License Limitations is strictly prohibited, can result in the immediate revocation of your limited license granted by Section 1.4, and may subject you to liability for breaches of law. ANY ATTEMPT BY YOU TO DISRUPT OR INTERFERE WITH THE SERVICE INCLUDING UNDERMINING OR MANIPULATING THE LEGITIMATE OPERATION OF ANY PLAYDEMIC GAME IS A VIOLATION OF PLAYDEMIC POLICY AND MAY BE A CRIMINAL OFFENCE OF GIVE RISE TO A CIVIL CLAIM.

You agree that you will not, under any circumstances:

a. Engage in any act that Playdemic deems to be in conflict with the spirit or intent of the Service, including but not limited to circumventing or manipulating these Terms, our game rules, game mechanics or policies;
b. Make improper use of Playdemic's support services, including by submitting false abuse reports or using profane and abusive language in your communications with our support personnel; or
c. Use the Service, intentionally or unintentionally, in connection with any violation of any applicable law or regulation, or do anything that promotes the violation of any applicable law or regulation;

CHEATING AND HACKING - You agree that you will not, under any circumstances:

d. Use cheats, exploits, automation software, bots, hacks, mods or any unauthorized third party software designed to modify or interfere with the Service or any Playdemic game experience;
e. Use the Service in order to design or assist in the design of cheats, automation software, bots, hacks, mods or any other unauthorized third party software designed to modify or interfere with the Service or any Playdemic game experience;
f. Without Playdemic's express written consent, modify or cause to be modified any files that are a part of the Service;
g. Disrupt, overburden, or aid or assist in the disruption or overburdening of (1) any computer or server used to offer or support the Service or any Playdemic game environment (each a \"Server\"); or (2) the enjoyment of the Service or any Playdemic game by any other person;
h. Institute, assist or become involved in any type of attack, including without limitation distribution of a virus, denial of service attacks upon the Service, or other attempts to disrupt the Service or any other person's use or enjoyment of the Service; or
i. Attempt to gain unauthorized access to the Service, Accounts registered to others or to the computers, Servers, or networks connected to the Service by any means other than the user interface provided by Playdemic, including but not limited to, by circumventing or modifying, attempting to circumvent or modify, or encouraging or assisting any other person to circumvent or modify, any security, technology, device, or software that is part of the Service;

OFFENSIVE OR INFRINGING CONTENT - You agree that you will not, under any circumstances:

j. Post any information that is abusive, threatening, obscene, defamatory, libelous, or racially, sexually, religiously, or otherwise objectionable or offensive;
k. Post any information that contains nudity, excessive violence, or offensive subject matter or that contains a link to such content;
l. Attempt to, or harass, abuse, or harm, or advocate or incite harassment, abuse or harm of another person, group, including Playdemic employees, including Playdemic's customer service representatives; or
m. Make available through the Service any material or information that infringes any copyright, trademark, patent, trade secret, right of privacy, right of publicity, or other right of any person or entity or impersonates any other person, including without limitation a Playdemic employee;

COMMERCIAL ACTIVITY - You agree that you will not, under any circumstances:

n. Without Playdemic's express written consent, use the Service or any part thereof for any commercial purpose, including but not limited to (1) communicating or facilitating any commercial advertisement or solicitation, or (2) gathering or transferring Virtual Items for sale;
o. Use the Service or any part thereof for performing in-game services, such as power-leveling and item collection services, in exchange for payment outside the Service; or
p. Transmit unauthorized communications through the Service, including junk mail, chain letters, spam and any materials that promote malware, spyware and downloadable items;

UNAUTHORIZED USE OR CONNECTION TO THE SERVICE - You agree that you will not, under any circumstances:

q. Interfere or attempt to interfere with the proper functioning of the Service or connect to or use the Service in any way not expressly permitted by these Terms of Service;
r. Use any unauthorized third party software that accesses, intercepts, \"mines\", or otherwise collects information from or through the Service or that is in transit from or to the Service, including, without limitation, any software that reads areas of RAM or streams of network traffic used by the Service to store information about Playdemic game characters, elements, or environment. Playdemic may, at its sole and absolute discretion, allow the use of certain third party user interfaces;
s. Intercept, examine or otherwise observe any proprietary communications protocol used by a client, a Server, or the Service, whether through the use of a network analyzer, packet sniffer or other device;
t. Make any automated use of the system, or take any action that imposes or may impose (in our sole discretion) an unreasonable or disproportionately large load on our infrastructure;
u. Bypass any robot exclusion headers or other measures We employ to restrict access to the service or use any software, technology, or device to send content or messages, scrape, spider, or crawl the Service, or harvest or manipulate data;
v. Use, facilitate, create, or maintain any unauthorized connection to the Service, including without limitation (1) any connection to any unauthorized server that emulates, or attempts to emulate any part of the Service; or (2) any connection using programs, tools, or software not expressly approved by Playdemic;
w. Except where permitted by law or relevant open source licenses, reverse engineer, decompile, disassemble, decipher or otherwise attempt to derive the source code for any underlying software or other intellectual property used to provide the Service, or to obtain any information from the Service using any method not expressly permitted by Playdemic; or
x. Copy, modify or distribute rights or content from any Playdemic site or game, or Playdemic's copyrights or trademarks or use any method to copy or distribute the content of the Service except as specifically allowed in these Terms of Service;

COLLECTION AND PUBLICATION OF PERSONAL INFORMATION - You agree that you will not, under any circumstances:

y. Solicit or attempt to solicit personal information from other users of the Service;
z. Collect, harvest or post anyone's private information, including personally identifiable information (whether in text, image or video form), identification documents, or financial information through the Service; or
aa. upload or transmit or attempt to upload or transmit, without Playdemic's express permission, any material that acts as a passive or active information collection or transmission mechanism, including, without limitation, clear graphics interchange formats (\"gifs\"), 1x1 pixels, web bugs, cookies or other similar devices (sometimes referred to as \"spyware,\" \"passive collection mechanisms\" or \"pcms\").

1.10. Suspension and Termination of Account and Service

WITHOUT LIMITING ANY OTHER REMEDIES, PLAYDEMIC MAY LIMIT, SUSPEND, TERMINATE, MODIFY, OR DELETE ACCOUNTS OR ACCESS TO THE SERVICE OR PORTIONS THEREOF IF YOU ARE, OR PLAYDEMIC SUSPECTS THAT YOU ARE, FAILING TO COMPLY WITH ANY OF THESE TERMS OF SERVICE OR FOR ANY ACTUAL OR SUSPECTED ILLEGAL OR IMPROPER USE OF THE SERVICE, WITH OR WITHOUT NOTICE TO YOU. YOU CAN LOSE YOUR USER NAME AND PERSONA AS A RESULT OF ACCOUNT TERMINATION OR LIMITATION, AS WELL AS ANY BENEFITS, PRIVILEGES, EARNED ITEMS AND PURCHASED ITEMS ASSOCIATED WITH YOUR USE OF THE SERVICE, AND PLAYDEMIC IS UNDER NO OBLIGATION TO COMPENSATE YOU FOR ANY SUCH LOSSES OR RESULTS.

WITHOUT LIMITING OUR OTHER REMEDIES, WE MAY LIMIT, SUSPEND OR TERMINATE THE SERVICE AND USER ACCOUNTS OR PORTIONS THEREOF, PROHIBIT ACCESS TO OUR GAMES AND SITES, AND THEIR CONTENT, SERVICES AND TOOLS, DELAY OR REMOVE HOSTED CONTENT, AND TAKE TECHNICAL AND LEGAL STEPS TO PREVENT USERS FROM ACCESSING THE SERVICE IF WE BELIEVE THAT THEY ARE CREATING RISK OR POSSIBLE LEGAL LIABILITIES, INFRINGING THE INTELLECTUAL PROPERTY RIGHTS OF THIRD PARTIES, OR ACTING INCONSISTENTLY WITH THE LETTER OR SPIRIT OF OUR TERMS OR POLICIES. ADDITIONALLY, WE MAY, IN APPROPRIATE CIRCUMSTANCES AND AT OUR SOLE DISCRETION, SUSPEND OR TERMINATE ACCOUNTS OF USERS WHO MAY BE REPEAT INFRINGERS OF THIRD PARTY INTELLECTUAL PROPERTY RIGHTS.

Playdemic reserves the right to stop offering and/or supporting the Service or a particular game or part of the Service at any time either permanently or temporarily, at which point your license to use the Service or a part thereof will be automatically terminated or suspended. In such event, Playdemic shall not be required to provide refunds, benefits or other compensation to users in connection with such discontinued elements of the Service.

Termination of your Account can include disabling your access to the Service or any part thereof including any content you submitted or others submitted.

You may cancel any Account registered to you at any time by contacting Our support at http://support.playdemic.com/support/

1.11. Ownership

1.11.1. Games and Service

The Service (including without limitation any games, titles, computer code, themes, objects, characters, character names, stories, dialogue, catch phrases, concepts, artwork, animations, sounds, musical compositions, audio-visual effects, methods of operation, moral rights, documentation, in-game chat transcripts, character profile information, recordings of games played using a Playdemic game client, and the Playdemic game clients and server software) are copyrighted works owned by Playdemic Inc. Playdemic reserves all rights, including without limitation, all intellectual property rights or other proprietary rights, in connection with the Service.

1.11.2. Accounts

NOTWITHSTANDING ANYTHING TO THE CONTRARY HEREIN, YOU ACKNOWLEDGE AND AGREE THAT YOU SHALL HAVE NO OWNERSHIP OR OTHER PROPERTY INTEREST IN AN ACCOUNT, AND YOU FURTHER ACKNOWLEDGE AND AGREE THAT ALL RIGHTS IN AND TO AN ACCOUNT ARE AND SHALL FOREVER BE OWNED BY AND INURE TO THE BENEFIT OF PLAYDEMIC. GENERALLY, GAME OR OTHER ACCOUNTS CREATED WITH PLAYDEMIC WILL BE CONSIDERED ACTIVE UNTIL WE RECEIVE A USER REQUEST TO DEACTIVATE OR DELETE THEM; HOWEVER, WE RESERVE THE RIGHT TO TERMINATE ANY ACCOUNT THAT HAS BEEN INACTIVE FOR 60 DAYS.

1.11.3. Virtual Items

Playdemic owns, has licensed, or otherwise has rights to use all of the content that appears in the Service. Notwithstanding any provision to the contrary herein, you agree that you have no right or title in or to any content that appears in the Service, including without limitation the Virtual Items appearing or originating in any Playdemic game, whether \"earned\" in a game or \"purchased\" from Playdemic, or any other attributes associated with an Account or stored on the Service.

Playdemic prohibits and does not recognize any purported transfers of Virtual Items effectuated outside of the Service, or the purported sale, gift or trade in the \"real world\" of anything that appears or originates in the Service, unless otherwise expressly authorized by Playdemic in writing. Accordingly, you may not sublicense, trade, sell or attempt to sell in-game Virtual Items for \"real\" money, or exchange Virtual Items for value of any kind outside of a game, without Playdemic's written permission. Any such transfer or attempted transfer is prohibited and void, and will subject your Account to termination.

1.11.4. User Content

\"User Content\" means any communications, images, sounds, and all the material, data, and information that you upload or transmit through a Playdemic game client or the Service, or that other users upload or transmit, including without limitation any chat text.

By transmitting or submitting any User Content while using the Service, you affirm, represent and warrant that such transmission or submission is (a) accurate and not confidential; (b) not in violation of any applicable laws, contractual restrictions or other third party rights, and that you have permission from any third party whose personal information or intellectual property is comprised in the User Content; (c) free of viruses, adware, spyware, worms or other malicious code; and (d) you acknowledge and agree that any of your personal information within such content will at all times be processed by Playdemic in accordance with its Privacy Policy.

You own your User Content. You hereby grant Playdemic and its Affiliates a perpetual and irrevocable (other than as provided below), worldwide, fully paid-up and royalty free, non-exclusive, unlimited license, including the right to sublicense and assign to third parties, and right to copy, reproduce, fix, adapt, modify, improve, translate, reformat, create derivative works from, manufacture, introduce into circulation, commercialize, publish, distribute, sell, license, sublicense, transfer, rent, lease, transmit, publicly display, publicly perform, or provide access to electronically, broadcast, communicate to the public by telecommunication, display, perform, enter into computer memory, and use and practice, in any way now known or in the future discovered, your User Content as well as all modified and derivative works thereof in connection with our provision of the Service, including marketing and promotions thereof. To the extent permitted by applicable laws, you hereby waive any moral rights you may have in any User Content. The license you grant Us to use user posted content (except any content you submit in response to Playdemic promotions and competitions or any other content specifically solicited by Playdemic) ends when you delete your User Content or you close your Account unless your User Content has been shared with others, and they have not deleted it. However, you understand and accept that removed content may persist in back-up copies for a reasonable period of time.

2. USER CONTENT

2.1. Content Screening

You are entirely responsible for all User Content you post or otherwise transmit via the Service. Playdemic assumes no responsibility for the conduct of any user submitting any User Content, and assumes no responsibility for monitoring the Service for inappropriate or illegal content or conduct.

We have no obligation to monitor User Content. If We choose at any time, in our sole discretion, to monitor the Service, We have the right, in our sole discretion, to edit, refuse to post, or remove any User Content and We may monitor and/or record your interaction with the Service or communications (including without limitation chat text and voice communications) when you are using the Service. By entering into these Terms of Service, you hereby provide your irrevocable consent to such monitoring and recording.

2.2. Information Use by Other Members of the Service

2.2.1. Public Discourse & Unsolicited Ideas

The Service may include various forums, blogs and chat features where you can post User Content, including your observations and comments on designated topics. Playdemic cannot guarantee that other members will not use the ideas and information that you share. Therefore, if you have an idea or information that you would like to keep confidential and/or don't want others to use, do not post it on the Service. Playdemic shall have no responsibility to evaluate, use or compensate you for any ideas or information you may choose to submit.

If you submit suggestions, proposals, comments or other materials (collectively \"Submissions\") within the Service you understand and agree that Playdemic (1) shall have no obligation to keep your Submissions confidential; (2) shall have no obligation to return your Submissions or respond in any way; and (3) may use your Submissions for any purpose in any way without notice or compensation to you.

PLAYDEMIC IS NOT RESPONSIBLE FOR A MEMBER'S MISUSE OR MISAPPROPRIATION OF ANY CONTENT OR INFORMATION YOU POST IN ANY FORUMS, BLOGS AND CHAT ROOMS.

2.2.2. Responsible For Your Own Content

You are solely responsible for the information that you post on, through or in connection with the Service and that you provide to others.

Information, materials, products or services provided by other users (for instance, in their profiles) may, in whole or in part, be unauthorized, impermissible or otherwise violate these Terms of Service, and Playdemic assumes no responsibility or liability for this material. If you become aware of misuse of the Service by any person, please use any \"Report Abuse\" link provided or contact us at Customer Support.

Playdemic may reject, refuse to post or delete any User Content for any or no reason, including, but not limited to, User Content that in the sole judgment of Playdemic may violate these Terms of Service.

Playdemic reserves the right to limit the storage capacity of User Content that you post on, through or in connection with the Service.

2.3. Disclosure

2.4. User Interactions

2.4.1 Member Disputes

You are solely responsible for your interactions with other users of the Service and any other parties with whom you interact through the Service and/or Playdemic games. Playdemic reserves the right, but has no obligation, to become involved in any way with these disputes.

2.4.2 Release

If you have a dispute with one or more users, you release Us (and our officers, directors, agents, subsidiaries, joint ventures and employees) from claims, demands and damages (actual and consequential) of every kind and nature, known and unknown, arising out of or in any way connected with such disputes, including damages for loss of profits, goodwill, use or data.

3. FEES AND PURCHASE TERMS

3.1. Purchases

In the Service you may purchase, with \"real world\" money, a license to use Virtual Items and or other goods or services. You may also obtain a license to use Virtual Items by redeeming Playdemic game cards or third party virtual currency, such as Facebook Credits.

PURCHASES OR REDEMPTIONS OF THIRD PARTY VIRTUAL CURRENCY TO ACQUIRE A LICENSE TO USE VIRTUAL ITEMS ARE NON-REFUNDABLE.

You can license Virtual Items by visiting the purchase page in one of our games, providing your billing information, confirming the particulars of your purchase and re-affirming your agreement to these Terms. When you purchase a license to Virtual Items from our Service, We may send you a confirmatory e-mail that will contain details of the items you have ordered. Please check that the details in the confirmatory e-mail are correct as soon as possible and maintain a copy of it for your records. Playdemic keeps records of transactions in order to deal with any subsequent queries. If you purchase Facebook Credits from Facebook, you are agreeing to Facebook's Payment Terms and Playdemic is not a party to the transaction.

For Virtual Items, your order will represent an offer to us to purchase a license for the relevant service(s) which will be accepted by us when We make the Virtual Items available in your account for you to use in our games or debit your credit card, whichever comes first.

Your license to Virtual Items for use in Playdemic games is a service provided by Playdemic that commences upon acceptance by Playdemic of your purchase or redemption of third party virtual currency. By ordering a license to use Virtual Items you agree and accept that Playdemic will provide it to you promptly following completion of your purchase. If you reside in the European Union and you purchase a product or service from Playdemic, you may have the right to withdraw from a purchase within seven calendar days, commencing on the day after the date of purchase (the \"Cooling Off Period\"). However, you lose your right of withdrawal if the performance of the services begins before the end of the Cooling Off Period. Accordingly, please note that if you purchase a license to use Virtual Items from Us, your right of withdrawal is lost as the performance of our services begins promptly once your purchase is completed.

3.2. Payment of Fees

You agree to pay all fees and applicable taxes incurred by you or anyone using an Account registered to you. Playdemic may revise the pricing for the goods and services it licenses to you through the Service at any time. YOU ACKNOWLEDGE THAT PLAYDEMIC IS NOT REQUIRED TO PROVIDE A REFUND FOR ANY REASON, AND THAT YOU WILL NOT RECEIVE MONEY OR OTHER COMPENSATION FOR UNUSED VIRTUAL ITEMS WHEN AN ACCOUNT IS CLOSED, WHETHER SUCH CLOSURE WAS VOLUNTARY OR INVOLUNTARY.

4. THIRD PARTY ADVERTISING

4.1. Third Party Advertisements

You understand that the Service and Playdemic games may feature advertisements from Playdemic or third parties. Playdemic's disclosure of information for third party advertising is addressed in Playdemic's Privacy Policy.

4.2. Links to Third Party Sites and Dealings With Advertisers

Playdemic may provide links on the Service to third party websites or vendors who may invite you to participate in a promotional offer in return for receiving an optional component of the Service and/or upgrades (such as in-game currency). Any charges or obligations you incur in your dealings with these third parties are your responsibility. Playdemic makes no representation or warranty regarding any content, goods and/or services provided by any third party even if linked to from our Service, and will not be liable for any claim relating to any third party content, goods and/or services. The linked sites are not under the control of Playdemic and may collect data or solicit personal information from you. Playdemic is not responsible for their content, business practices or privacy policies, or for the collection, use or disclosure of any information those sites may collect. Further, the inclusion of any link does not imply endorsement by Playdemic of these linked sites.

5. COPYRIGHT NOTICES/COMPLAINTS

It is Playdemic's policy to respond to notices of alleged copyright infringement. Playdemic reserves the right to terminate without notice any User's access to the Service if that User is determined by Playdemic, in its sole discretion, to be copyright infringement. In addition, Playdemic accommodates and does not interfere with any standard technical measures used by copyright owners to protect their materials.

6. UPDATES TO THE SERVICE

You understand that the Service is an evolving one. Playdemic may require that you accept updates to the Service and to Playdemic's games you have installed on your computer or mobile device. You acknowledge and agree that Playdemic may update the Service with or without notifying you. You may need to update third party software from time to time in order to receive the Service and play Playdemic's Games.

7. DISCLAIMERS / LIMITATIONS / WAIVERS / INDEMNIFICATION

7.1. DISCLAIMER OF WARRANTIES

YOU EXPRESSLY AGREE THAT USE OF THE SERVICE IS AT YOUR SOLE RISK AND IS PROVIDED ON AN \"AS IS\" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF TITLE OR IMPLIED WARRANTIES OF NON-INFRINGEMENT, SATISFACTORY QUALITY OR FITNESS FOR A PARTICULAR PURPOSE (EXCEPT ONLY TO THE EXTENT PROHIBITED UNDER APPLICABLE LAW OR WITH ANY LEGALLY REQUIRED WARRANTY PERIOD TO THE SHORTER OF THIRTY DAYS FROM FIRST USE OR THE MINIMUM PERIOD REQUIRED).

WITHOUT LIMITING THE FOREGOING, NEITHER PLAYDEMIC NOR ITS AFFILIATES OR SUBSIDIARIES, OR ANY OF THEIR DIRECTORS, EMPLOYEES, AGENTS, ATTORNEYS, THIRD-PARTY CONTENT PROVIDERS, DISTRIBUTORS, LICENSEES OR LICENSORS (COLLECTIVELY, \" PLAYDEMIC PARTIES\") WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE.

7.2. LIMITATIONS; WAIVERS OF LIABILITY

YOU ACKNOWLEDGE AND AGREE THAT, TO THE FULLEST EXTENT PERMITTED BY ANY APPLICABLE LAW, THE DISCLAIMERS OF LIABILITY CONTAINED HEREIN APPLY TO ANY AND ALL DAMAGES OR INJURY WHATSOEVER CAUSED BY OR RELATED TO USE OF, OR INABILITY TO USE, THE SERVICE UNDER ANY CAUSE OR ACTION WHATSOEVER OF ANY JURISDICTION, INCLUDING, WITHOUT LIMITATION, ACTIONS FOR BREACH OF WARRANTY, BREACH OF CONTRACT OR TORT (INCLUDING NEGLIGENCE) AND THAT THE PLAYDEMIC PARTIES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES, INCLUDING FOR LOSS OF PROFITS, GOODWILL OR DATA, IN ANY WAY WHATSOEVER ARISING OUT OF THE USE OF, OR INABILITY TO USE, THE SERVICE.

YOU FURTHER SPECIFICALLY ACKNOWLEDGE THAT THE PLAYDEMIC PARTIES ARE NOT LIABLE, AND YOU AGREE NOT TO SEEK TO HOLD THE PLAYDEMIC PARTIES LIABLE, FOR THE CONDUCT OF THIRD PARTIES, INCLUDING OTHER USERS OF THE SERVICE AND OPERATORS OF EXTERNAL SITES, AND THAT THE RISK OF THE SERVICE AND EXTERNAL SITES AND OF INJURY FROM THE FOREGOING RESTS ENTIRELY WITH YOU.

TO THE EXTENT PERMISSIBLE UNDER APPLICABLE LAWS, UNDER NO CIRCUMSTANCES WILL THE PLAYDEMIC PARTIES BE LIABLE TO YOU FOR MORE THAN THE AMOUNT YOU HAVE PAID PLAYDEMIC IN THE ONE HUNDRED AND EIGHTY DAYS (180) DAYS IMMEDIATELY PRECEDING THE DATE ON WHICH YOU FIRST ASSERT ANY SUCH CLAIM.

YOU ACKNOWLEDGE AND AGREE THAT IF YOU HAVE NOT PAID PLAYDEMIC ANY AMOUNTS IN THE ONE HUNDRED AND EIGHTY DAYS (180) DAYS IMMEDIATELY PRECEDING THE DATE ON WHICH YOU FIRST ASSERT ANY SUCH CLAIM, YOUR SOLE AND EXCLUSIVE REMEDY FOR ANY DISPUTE WITH PLAYDEMIC IS TO STOP USING THE SERVICE AND TO CANCEL YOUR ACCOUNT.

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR THE LIMITATION OR EXCLUSION OF LIABILITY FOR CERTAIN TYPES OF DAMAGES. THEREFORE, SOME OF THE ABOVE LIMITATIONS IN THE SECTION MAY NOT APPLY TO YOU. IN PARTICULAR, NOTHING IN THESE TERMS SHALL AFFECT THE STATUTORY RIGHTS OF ANY CONSUMER OR EXCLUDE OR RESTRICT ANY LIABILITY FOR DEATH OR PERSONAL INJURY ARISING FROM ANY NEGLIGENCE OR FRAUD OF PLAYDEMIC.

7.3. Indemnification

You agree to indemnify, save, and hold Playdemic, its affiliated companies, contractors, employees, agents and its third-party suppliers, licensors, and partners harmless from any claims, losses, damages, liabilities, including legal fees and expenses, arising out of your use or misuse of the Service, any violation by you of these Terms of Service, or any breach of the representations, warranties, and covenants made by you herein. Playdemic reserves the right, at your expense, to assume the exclusive defense and control of any matter for which you are required to indemnify Playdemic, and you agree to cooperate with Playdemic's defense of these claims. Playdemic will use reasonable efforts to notify you of any such claim, action, or proceeding upon becoming aware of it.

You agree that the provisions in this paragraph will survive any termination of your Account(s) or of the Service.

8. DISPUTE RESOLUTION

8.1. General

If a dispute arises beten you and Playdemic, our goal is to provide you with a neutral and cost effective means of resolving the dispute quickly. Accordingly, you and Playdemic agree that We will resolve any claim or controversy at law or equity that arises out of this Agreement or the Service (a \"Claim\") in accordance with one of the subsections below or as We and you otherwise agree in writing. Before resorting to these alternatives, We strongly encourage you to first contact Us directly to seek a resolution by going to Customer Support. We will consider reasonable requests to resolve the dispute through alternative dispute resolution procedures, such as mediation or arbitration, as alternatives to litigation.

8.2. Law and Forum for Legal Disputes

This Agreement and any dispute arising out of or related to it or the Service shall be governed in all respects by the laws of England and Wales. You agree that any claim or dispute you may have against Playdemic or any Affiliate or any of the Playdemic Parties shall be subject to the exclusive jurisdiction of the English Courts, except as otherwise agreed by the parties or as described in the Arbitration Option paragraph below.

8.3. Arbitration Option

For any claim (excluding claims for injunctive or other equitable relief) where the total amount of the award sought is less than $10,000, the party requesting relief may elect to resolve the dispute in a cost effective manner through binding non-appearance-based arbitration. In the event a party elects arbitration, they shall initiate such arbitration through an established alternative dispute resolution (\"ADR\") provider mutually agreed upon by the parties. The ADR provider and the parties must comply with the following rules: (a) the arbitration shall be conducted by telephone, online and/or be solely based on written submissions, and the specific manner shall be chosen by the party initiating the arbitration; (b) the arbitration shall not involve any personal appearance by the parties or witnesses unless otherwise mutually agreed by the parties; and (c) any judgment on the award rendered by the arbitrator shall be final and may be entered in any court of competent jurisdiction.

9. SEVERABILITY

You and Playdemic agree that if any portion of these Terms of Service or of the Playdemic Privacy Policy is found illegal or unenforceable, in whole or in part by any court of competent jurisdiction, such provision shall, as to such jurisdiction, be ineffective solely to the extent of such determination of invalidity or unenforceability without affecting the validity or enforceability thereof in any other manner or jurisdiction and without affecting the remaining provisions of the Terms, which shall continue to be in full force and effect.

10. GENERAL PROVISIONS

10.1. Assignment

Playdemic may assign or delegate these Terms of Service and/or the Playdemic Privacy Policy, in whole or in part, to any person or entity at any time with or without your consent. You may not assign or delegate any rights or obligations under the Terms of Service or Privacy Policy without Playdemic's prior written consent, and any unauthorized assignment and delegation by you is void and ineffective.

10.2. Supplemental Policies

Playdemic may publish additional policies related to specific services such as applications for mobile devices, forums, contests or loyalty programs. Your right to use such services is subject to those specific policies and these Terms of Service.

10.3. Entire Agreement

These Terms of Service, any supplemental policies and any documents expressly incorporated by reference herein (including Playdemic's Privacy Policy), contain the entire understanding of you and Playdemic, and supersede all prior understandings of the parties hereto relating to the subject matter hereof, whether electronic, oral or written, or whether established by custom, practice, policy or precedent, between you and Us with respect to the Service.

10.4. Language of the Terms of Service

If we provide you with a translation of the English language version of these Terms of Service, the Playdemic Privacy Policy or any other policy (collectively \"Playdemic Policies\"), then you agree that the translation is provided for informational purposes only and does not modify the English language version of the Playdemic Policies.

In the event of a conflict between a translation of the Playdemic Policies and the English version, the English version of the Playdemic Policies will control.

10.5. No Waiver

The failure of Playdemic to require or enforce strict performance by you of any provision of these Terms of Service or the Playdemic Privacy Policy or failure to exercise any right under them shall not be construed as a waiver or relinquishment of Playdemic's right to assert or rely upon any such provision or right in that or any other instance.

The express waiver by Playdemic of any provision, condition, or requirement of these Terms of Service or the Playdemic Privacy Policy shall not constitute a waiver of any future obligation to comply with such provision, condition or requirement.

Except as expressly and specifically set forth in this these Terms of Service, no representations, statements, consents, waivers, or other acts or omissions by Playdemic shall be deemed a modification of these Terms of Service nor be legally binding, unless documented in physical writing, hand signed by You and a duly appointed officer of Playdemic.

10.6. Notices

We may notify you via postings on www.playdemic.com, and via e-mail or any other communications means to contact information you provide to Us. All notices given by you or required from you under these Terms of Service or the Playdemic Privacy Policy shall be in writing and addressed to: Playdemic Limited, Freedom House, Church Street, Wilmslow, Cheshire SK9 1AS United Kingdom Attn: Customer Services. Any notices that you provide without compliance with this Section on Notices shall have no legal effect.

10.7. Equitable Remedies

You acknowledge that the rights granted and obligations made under these Terms of Service to Playdemic are of a unique and irreplaceable nature, the loss of which shall irreparably harm Playdemic and which cannot be replaced by monetary damages alone. Accordingly, Playdemic shall be entitled to injunctive or other equitable relief (without the obligations of posting any bond or surety or proof of damages) in the event of any breach or anticipatory breach by you.

You irrevocably waive all rights to seek injunctive or other equitable relief, or to enjoin or restrain the operation of the Service or any Playdemic game, exploitation of any advertising or other materials issued in connection therewith, or exploitation of the Service or any content or other material used or displayed through the Service and agree to limit your claims to claims for monetary damages, limited by Section 7.2 (if any).

10.8. Force Majeure

Playdemic shall not be liable for any delay or failure to perform resulting from causes outside the reasonable control of Playdemic, including without limitation any failure to perform hereunder due to unforeseen circumstances or cause beyond Playdemic's control such as acts of God, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, network infrastructure failures, strikes, or shortages of transportation facilities, fuel, energy, labor or materials.

10.9 Third Parties

No person who is not a party to this Agreement shall have any rights under this Agreement whether pursuant to the Contracts (Rights of Third Parties) Act 1999 or otherwise unless such right has been validly assigned to such person in accordance with the terms of this Agreement.

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